Our Founder

Gina opened Blue Square Counseling and Wellness Center in 2014 as a solo provider with a dream: she wanted to provide people with a safe and caring environment where they can receive support for the emotional, physical, and daily difficulties everyone encounters.

Blue Square has been Gina’s passion since its inception. She began the journey by hiring one therapist and pushing through the fear and uncertainty that comes with being a business owner. Over the next 10 years, Blue Square has grown and blossomed into a flourishing practice with incredible clinicians who help people by doing extraordinary work to enhance personal growth, promote empowerment, and advocate for every person being allowed to live their best lives.

Gina is a Psychologist, having earned her PhD in Counseling Psychology from the University at Albany, SUNY in 2004. She is trained in Cognitive Behavioral Therapy (CBT) and Brainspotting (Levels 1 and 2), is a Hearth Math Certified practitioner, and is a certified Wellness Coach. She specializes in the treatment of anxiety, chronic illnesses and other difficulties impacting health and well-being. She also works with high achievers around the many barriers to success and fulfillment that they face. She is a no nonsense, real-world clinician who calls it like she sees it and is dedicated to her clients’ emotional growth and goal acquisition. In addition to her clinical work, Gina provides business consultation and coaching to individuals in the process of starting or looking to enhance how they run a wellness businesses.

Gina Aguayo, PhD

How we came to be Blue Square Counseling

Blue Square is a nod to my journey of becoming a skier. At the age of 30, I willingly and purposefully  stepped into immovable boots and slippery sticks to head down, what seemed like a very steep slope, in an effort to “have fun”. That was over 15 years ago and, now, I truly love the sport; skiing as often as I can and looking forward to the winter months. 

How does skiing relate to therapy? Both require: learning, being out of your comfort zone, falling down and getting up, trusting in yourself, and believing in yourself and someone else (therapist or ski instructor). You also experience the rush of accomplishment and the feeling of freedom that comes with breaking through barriers (mental, personal, physical, and emotional). At Blue Square Counseling we want to help you feel in control, believe in yourself, and accomplish what you didn’t think was possible. We will get you off the bunny slopes and, confidently, heading down the blue square trails of life.

My Story: Beginning the learning process was not easy. Being an anxious person, gliding down a hill in the cold did not strike me as the safest or easiest way to develop a new hobby. However, I reluctantly trusted my instructor, the process, and myself. Learning to ski actually starts out on the easiest, flattest (not flat but not steep either) terrain available at the mountain. Those first few runs felt like I was careening down the tallest mountain I’d ever seen. And I also felt like I wasn’t going to be able to stop before crashing. To be honest, I did hit the snow (a lot) before moving downhill 100 yards. But it was the trial and error, picking myself up, asking for help, listening to my instructor, following his example, that made the process of learning to ski so amazing and transformative. I was standing on skis, doing S-turns, and heading down the learn-to-ski terrain (aka bunny slopes) with less fear and increased confidence by the end of my first lesson. I wasn’t ready to take on black diamonds (the hardest trails on a mountain) yet, but I was feeling like a green circle (the easiest  top to bottom trails) was definitely manageable. My goal was to feel comfortable on blue square runs because this meant I could traverse the mountain, without worry (blue square trails make up the majority of runs on ski mountains). This would also mean more fun, as there is much more diversity in the type of skiing available (groomed trails, mogul trails, terrain parks, glade/tree skiing, etc) on blue square runs. By the end of my fist season, I was skiing blue square runs and, making it down the mountain- it wasn’t always pretty to look at but I made it safely to the bottom! The experience of learning to ski allowed me to develop confidence, new skills, and an appreciation for how hard it is to learn something new that is outside of my comfort zone. This has been a process of personal growth and I am forever grateful for that on and off the slopes.